HELLO, WE'RE
learn what we can do for you
FOCUS
THREE MINUTES WITH
ENGAGE
LEARN mORE
Bringing investment philosophy, performance, and the people behind products and services to life
EXPLORE
Framing market perspectives and investment themes using original, fresh thought leadership, informative opinion and brilliant design
SPOTLIGHT
Video and digital experience promoting fund strategies and investment services: scripted, filmed and edited in under ten days
Effective content services and marketing that helps you connect, inform and influence your target audience
RESEARCH
Data to help benchmark brands, services, and understand what customers want and need. Packaged into an engaging digital thought leadership and content experienced
OUR PRODUCTS
Three Minutes With
Contact our content team
Contact our sales team
Get in touch to learn more
We
CREATE
BEAUTIFUL,
BESPOKE
CONTENT
EXPERIENCES
AND
DELIVER
POWERFUL,
INTEGRATED
MARKETING
CAMPAIGNS
A high gloss print booklet can accompany your digital experience. Both aim to showcase your investment philosophy, outstanding performance, and the management team leading its success.
Digital. Smartphone enabled.
Focus combines stunning photography, bespoke infographics and design excellence design to present your people and proposition to buyers in a compelling format - wherever they are.
Expertly written content
Original content is the best content. Experienced financial journalists and content specialists work with your fund managers, finance specialists, and marketing teams to craft balanced and objective content that resonates with the reader and helps them engage with your core values.
High quality, edited photography
Words are only half of the story. High quality photography does not just enhance your brand or story but helps distinguish you from the competition. Our photographers work with clients to create a warm, creative atmosphere that helps put individuals at ease - reflected in the quality of our portraits.
Creative exposure
Our content experts use striking visuals to communicate core information about your product or investment services. We present data with striking, innovative graphics, telling your investment story in easy to understand visual language.
Marketed with your target audience in mind
We pool our resources and combine adverts, created inhouse by our designers, with bespoke editorial, social media, and targeted email marketing to reach the desired audience. Performance and transparency is our promise and therefore each Focus campaign is guaranteed a minimum number of user leads and engagement, delivered directly to you.
FIDELIty
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Focus educates the UK’s leading fund selectors, wealth managers, IFAs, trustees and pension scheme consultants & managers on the virtues of working with you
Editorial promotion
The power of Investment Week and Professional Pensions’ 25-year+ subscriber base has reigned strong during the Covid-19 pandemic and Incisive Media has continued to publish throughout 2020 and 2021, diverting magazines to readers’ homes. Focus benefits from this exposure: each booklet is ‘tipped’ onto Investment Week or Professional Pensions and is accompanied by a double page editorial spread on the content. Clients are also provided with 400 copies of the guide for their own marketing use.
What’s included?
The Focus package
Full campaign management
Print booklet for face to face use
Digital content experience
Bespoke, Covid-19 secure photography at a location that suits you
Four-week minimum promotional period
Native promotion via adverts - onsite/offsite display c.40,000 impressions
Native editorial (minimum 2-3 articles)
Email promotion (minimum three emails)
User lead generation (minimum 50 ‘business card’ details)
End of campaign report
Content marketing and promotion aligned with client KPIs and reporting metrics
WELLINGTON MANAGEMENT
VIEW EXAMPLES
RWC
Display activity - onsite
CLICK THROUGH RATE
0.18%
ONSITE DISPLAY ADS
68,253
CLICKS
122
Share of impressions
LEADERBOARD
HPU
MPU
SITE SKIN
27.3%
7.3%
31.1%
34.2%
Share of clicks
10.7%
40.2%
34.4%
14.8%
Need to know more?
Optional print booklet
Our team of skilled digital marketers ensures your Focus is seen by buyers. Guaranteed. We work to targets on impressions, dwell time, and downloads with full, GDPR compliant data capture: online lead generation.
Watch OUR VIDEO ON marketing support
VIEW OUR FOUR steps to successful marketing
CLOSE VIDEO
Paid-social
Advertising
Newsletters
Articles
CLOSE
Using Incisive Media's powerful first party digital data we laser target wealth managers using unique identifiers such as their personal mobile phone number and email address
Creation of digital display advertising that is delivered programmatically on accompanying editorial sites by the Incisive Works' marketing team. Display creatives are designed by our inhouse team and based on your fund team profiles, thus driving traffic and building manager profile
Inclusion on editorial email newsletters – for both the supporting articles and the digital experience and videos
Created digital/video content featured as individual editorial articles on Investment Week, Professional Advisor or Professional Pensions, with hyperlinks to the full digital content, thereby driving traffic to the content asset
CLICK ON ICONS FOR DETAILS
OPTIONAL EXTRA
Bespoke design for mobile
Spotlight On
A digital content experience combining beautiful photography and in-depth analysis. Presented as web pages with fully trackable performance - using your own analytics or supplied performance dashboard.
Customised content
Spotlight is flexible to help you stand out in a content-saturated marketplace with a range of customised extras.
VIEW AN EXAMPLE
Exploring investment trends and macro themes to position your financial proposition in a new light
Influencer narratives
We use external experts in a range of fields to contribute to content and help generate broader interest and insight into a subject; one that encourages readers to think differently about an asset classes or a theme and its impact on the world at large.
The Spotlight package
Full campaign management including:
Fully managed content creation including idea generation and content planning
Why Spotlight?
Investment themes help determine investment professionals’ convictions in their ideas and whether their decisions may not align with wider market trends. Exploring these themes in-depth help inform, illuminate, and educate your audience.
Engaging in success
We are good at what we do and Spotlight’s success is proven: the average dwell time in Spotlight content experiences in 2021 was over
Enhance the user experience by including a video roundtable or Q&A hosted by one of our financial specialists in your digital experience.
VIDEO
We pool our resources and combine adverts, created inhouse by our designers, with bespoke editorial, social media, and targeted email marketing to reach the desired audience.
A project management approach to ROI
Performance and transparency is our promise and therefore each Spotlight campaign is guaranteed a minimum number of user leads and engagement, delivered directly to you.
*Investment Week subscription XXXX as at January 2021
Spotlight combines long and short-form articles with data, striking photography, infographics and engaging call-to-actions with standout creatives to deliver the most appealing user content experience.
Spotlight offers expertly written, quality content that is carefully planned and curated by our knowledgeable strategists and, importantly, with your marketing goals in mind.
A Spotlight on...
15 hours
NEXT
BACK
ANIMATION
Need to simplify an idea? Commission our inhouse video team to animate your strategy or create interactive data visualisations.
INTEGRATION
Talk to us about different types of content generation and integrated campaigns.
Our team of skilled digital marketers ensures your Spotlight is seen by buyers. Guaranteed. We work to targets on impressions, dwell time, and downloads with full, GDPR compliant data capture: online lead generation.
Content examples - embedded video, carousels, inforgraphics
Showcase
Three Minutes With can be produced as digital content experience, a video, or a combination of both. Hosted as a standalone experience or embedded into your website.
Short-form and the future
Finance professionals have always been time poor, and Covid-19 hasn’t done much to change that. It has also emphasised the value of short-form content that is well-produced and easily digestible.
Newsworthy, timely, quality
In 2021, timely market reaction is of the essence, Three Minutes With generates unique, informative, and beautifully produced content direct from you to your customers in just ten days. Newsworthy, timely and interesting.
Building an immersive message
From thoughtful reactions to the Covid-19 pandemic to a simple promotion of your fund managers and their experience of helping to protect investor returns in volatile markets; immersive narrative is the key to engaging the target audience. Working with our content strategists – former journalists and marketers – Three Minutes With will establish a core messaging and deliver a lasting impression with customers.
A new era of self-filming
A three-minute, self-video, filmed by fund managers working from home on a topic(s) of their choice. A self-filming kit is provided alongside virtual guide from our in-house video team. Each video will be edited for sound, lighting, with additional stock footage and graphics added on screen where appropriate by our digital team. The option to film in our state-of-the-art Covent Garden studio is also available.
Short-form video and digital content produced in under ten days to ensure newsworthy content reaches audiences quickly
Discover the power
Great content must be promoted in order to be seen. And we have a range of tools at our fingertips to achieve measurable engagement: from natives and newsletters to social media trailers.
The Three Minutes With package
Native editorial (minimum one article)
Email promotion (minimum one email)
Paid social promotion including video trailer
Full syndication rights to video content
Self-filming kit and access to virtual studio director (should you choose not to use our London studio)
Content ideas generation with strategies, and full video scripting/ content experience write-up
HOSTED EXAMPLE
Watch our Guide to Self-filming
Mike Riddell, co-manager of the Allianz Strategic Bond Fund, tells us about his key goals for the fund and what makes it different from its peers.
How do the goals of the Allianz Strategic Bond Fund differ from other bond funds?
