Immersive video & infographics
A content showcase from Incisive Works
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Infographic digital experience
Interactive video
LIVE! A video podcast series
building brand awareness
The marketing funnel
delivering Audience Engagement & Lead Generation
Building real content partnerships
Incisive Works help align with the asset management content marketing funnel to identify, attract, convert and retain target clients
We provide:
High quality content
Guaranteed engagement / leads
Real-time reporting
Engaging interactive video
A new concept for 2023 offers immersive storytelling that the viewer can choose
An interactive video option with interactive touchpoints Viewers are able to 'choose' which story arc to watch or jump to areas of interest - e.g., explore business strategies, investment performance or focus on your people in one short video Add informational overlays or embed content CTAs to websites, whitepapers for easy one-click downloads Option to engage audience with quizzes/polls, timelines for active engagement Option to offer lead generation (business card viewer details) via a gated video proposition on editorial sites
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Interactive video examples
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A multi-touchpoint and interactive journey
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Video researched and storyboarded by Incisive Works strategists Filmed in Incisive Studios or offsite; use of secondary footage to bring story to life Accompanying programmatic marketing campaign Guranteed engagement: 30 on-target business card leads
View our studio
Example marketing deliverables
Plays Page views of accompanying page Native articles Email newsletter promotion Promotional display impressions Paid social promotion
300 800 2 2 25,000 Unlimited
Guaranteed per video
Digital-marketing programme utilising Incisive Media's first-party data to target audience via:
Native emails Native articles on editorial site Paid and organic social Programmatic display
Video deliverables
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Interactive video: Deliverables
Video podcast with lead generation
Podcast LIVE!
Engage your target audience
With a part-live video, and part pre-recorded components, position your people as experts and actively engage with target audience in real time
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Informal and personable
Place your managers in real human conversations away from a formal setting - a ‘top of funnel’ proposition awareness that is able to familiarise your target audience with your proposition and unique story
Look beyond your industry
Bring outside trends and themes in: position your managers alongside experts from inside and outside of the industry to amplify your business narrative
Why video podcasts?
Incisive Works offers a holistic project management approach to podcast creation and marketing We help define video podcast style, and research themes to align the content narrative with your own marketing objectives Each episode will be storyboarded to deliver a cohesive narrative that interests the audience Marketed to an active, engaged audience, resulting in user leads that are passed to the client directly
‘FundCast’ video podcast series
VIEW EXAMPLES
plays across Ep1&2
500+
page views Ep1 on IW
Ad impressions
100,000+
‘Bulls, bears and investment’ podcast series
Investment Week
AXA Investment Managers
VIEW EXAMPLE
How we create podcasts
LIVE! is a circa 30 minute video podcast combining live recordings with pre-recorded elements Video podcast will be promoted ahead of live segment, with all participant sign-ups serving as lead generation for client Full video promoted after event (gated for further lead generation) Podcast can be hosted on client own site as well as associated editorial website Recommend to buy a podcast series over three months to ensure 'Always On' brand awareness
What is it?
How we market and promote
Click icons for details
Use of first party data to laser target your audience set using unique identifiers (eg email address)
Digital display advertising, delivered programmatically, designed by Incisive Works with your branding and subject focus in mind
Use of solus and editorial newsletters to support promotional campaign and encourage sign-ups to event
Video podcast features as editorial articles on sites, before and after launch to continue traffic drive to content for duration of campaign
Podcast Live sign-ups to serve as lead generation alongside on the day viewers, and video marketing performance feedback after event
Package overview
Inhouse video team to record, edit and produce podcasts
Podcast production
Consultation
Tone Brand guidelines Frequency (monthly; quarterly)
Cast including guests and interviewer
Theme and discussion ideas Storyboard Bespoke sting
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Incisive Works’ content specialists assess client objectives and needs before defining:
Marketing
Example overview and deliverables
Consultation and production
Articles
Newsletters
Advertising
Paid-social
Analysis
Research and storyboard Speaker sourcing and hosting Live viewer registration
Video podcast creation, editing – including live hosting, pre-recorded elements and bespoke musical sting
Deliverables (per podcast)
200 views 2 native articles 2 email newsletters 25,000 display impressions
Unlimited paid social promotion
Video podcast - what is on offer
Data driven digital experiences and video
Digital infographics
Data driven content that cuts through investment noise
Present detailed information in an easy to read/view format for viewers to quickly and concisely understand your proposition/viewpoint Educate, illuminate and create a unique narrative within exceptional design Choice of digital infographics that can be shared online; video; video overlaid with interactive elements Embed CTA to longer reports and/or websites where more information can be garnered
The power of data infographics
Digital experience page views
1500
Monthly deliverables
Native emails Native articles on IW/PA Paid and organic social Programmatic display
Experience deliverables
Individual content (minimum)
300 page views (articles) 300 plays (videos)
Native articles promoting content
1-2 per asset
Native adverts promoting experience (on/offsite)
20,000 per month
Paid / organic social campaign Solus emails Email newsletter promtion
Unlimited 1 2
Unique visual assets that truly engage
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Taking on climate change through fixed income
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Tackling inflation - the fixed income view
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Adapting to a changing interest rate environment
Click on an image to view the video
Click on image to view the full project
Thank you.
We look forward to hearing your thoughts.
