The power of flexible content marketing
How we can help you
Content-rich strategy that builds credibility for you and your products
Lead generation that you can act on
Brand awareness and engagement – a visible, frequent voice
Expert knowledge
from a team of former business journalists
High quality content and design
Guaranteed
brand awareness and engagement
Real-time
reporting on campaign performance
Incisive Works content strategists work with you to create assets that meet your marketing needs, attract and retain your target client. We offer:
Flexible content assets for
Content on hub
Page views
Adverts promoting hub/content
Email newsletter promotion
Paid social campaign
15-20 articles
6,000
75,000
12
Unlimited
Content Hub: Agile, reactive content
A multi-touch content platform, showcasing existing articles alongside new and original content from our team of writers and editors.
A minimum of five new content pieces uploaded monthly – allowing for easy pivot between topics/themes as market opportunities/product strengths present themselves.
Include CTA links in the content hub to client websites, factsheets, white paper/reports and more.
What is it:
Position yourself as a pre-eminent thought leader across the investment and wealth manager/advisor space and showcase your core strengths amongst industry peers.
Stand out from the crowd through high quality design that captures audience attention.
Full marketing promotion across releavant editorial sites (IW/PA/PP) and social channels.
What it offers:
Content Hub: Agile, reactive content
Infographics
Interactive video/
video options
LIVE!
Video podcast
Digital experiences
Infographics
Visually engaging experience, telling a story about a particular asset class or topic, with a focus on data, graphics and images.
Less words; more visuals to highlight key points in one smooth experience.
Embed videos, whitepapers and reports within infographic directly.
What is it:
Infographic views
Ad promoting content
Email newsletter promotion
Paid social campaign
1,200
15,000
2
Unlimited
What it offers:
Shareable AND ideal for social media, infographics are able to communicate your key messages in an accessible way.
Fully embeddable on your website to enhance own content collateral and offer long-term value.
Interactive video/ video options
Video options include studio Q&As; offsite interviews; documentary style; advertorials, educational segments; webinars, and interactive.
Video options:
.
Ideal for brand awareness and building persona credibility, our videos can be filmed in our London studio or in an external location.
Videos can be white-labelled for use on client's own websites/marketing output.
What it offers:
Interactive video: More engagement, better awareness
New for 2023
Video views
Native article (x3) page views
Ad promoting content
Email newsletter promotion
Paid social campaign
300
600
15,000
2
Unlimited
•
•
•
An interactive video offers better engagement with the audience via clickable and 'layered' video content the viewer can choose how to access.
The interactive platforms offers a unique and lasting impression and has been proven to be more engaging.
Engage directly with the audience for intelligence via embedded surveys, quizzes, poll or insert one-touch links to your own website or content.
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The inflation gamechanger
< 2 / 2 >
Example synopsis:
LIVE! Video podcast
Short-form interviews, thematic round-ups and learning journeys in an informal video of 30 minutes. Monthly episodes to encourage viewer retention. Videos can be reactive to market environments.
What is it:
Cut through noise by positioning your experts in a new and unique, informal format. Challenge sector norms about business growth,asset allocation, income options and more. In addition, create a series for your target audience offering high-level and authoritative insight from those in and outside the industry.
What it offers (cont):
Live sign ups
Post live video views
Native article (3) views
Ad promoting content
Email newsletter promotion
Paid social campaign
90
300
600
15,000
2
Unlimited
Live sign-ups to podcast serve as lead generation. Post-live video edit promoted for further brand engagement.
Short films that are edited together in a podcast style. Innovative format allows viewers to sign-up to watch live, or play back on-demand.
What it offers:
Digital experiences
What is it:
FOCUS
A market-focused content asset exploring themes/sectors in a holistic way. Opportunity to put forward key personnel for interviews and offer real insight into your products and people.
SPOTLIGHT
Digital experience views
On target-leads
Native articles
Adverts promoting content
Email newsletter promotion
Paid social campaign
1,200
40
3
40,000
2
Unlimited
Click images to view hubs
LGIM
A dynamic infographic experience telling an engaging story about LGIM's cyber security capabilities
Flagstone: Cash is king
LGIM LIVE!
Focused on groups climate-change ETFs, with a studio Q&A, ‘fund elevator pitches’, and thematic roundup.
Equans
Filmed offsite, this interactive video explores a variety of stories in one short film. Achieved 238 interactive engagements from less than 170 views.
Adapt.
Influence.
Amplify.
Three-month minimums
Achieved 130+ sign-ups in two-week promotional campaign.
*Figures above refer to minimum # of on-target promotion of a package containing a Content Hub; interactive video (1); LIVE! Podcast (1), infographic (1) and digital experience (1)
Bespoke/White labelled options
Bespoke/White labelled options
Our bespoke content options are created with your marketing objectives in mind.
Designed in your brand guidelines, the content assets can be a digital experience, podcast series or interactive video, animation or documentary.
What is it:
These assets serve a range of needs: education and/or information for your target audience; a way to present your services to clients in a unique and interactive way, brand awareness in campaigns to a wider audience.
As bespoke assets they are white-labelled allowing you to embed them on your own website or use in your own marketing programmes on a global basis.
•
•
A video discussing the UK’s inflation challenges using an interactive chart to illustrate the composition of inflation versus labour market, energy, food/supply chain over decades and a look at what is happening currently.
Viewers can access different time periods for education and insight into the issue. Enhance the video further with insight from your own experts and outlook for that segment of inflation and how they factor that into their asset allocation in 2023.
Overview
Design example
Deliverables (minimum guarantees)
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< FOCUS
LGIM: To COP and beyond
SPOTLIGHT >
Going global in challenging times
WORKING WIth FIDELITY
Investing in the future of water & waste
White-labelled content embedded on Fidelity's own site
Standalone digital experience written and designed by Incisive Works
<
>
PIMCO
<
Short interviews, shot in our studio with accompanying digital experience. Designed to fit in with Pimco's own website style.
Interview with Invesco experts and including interactive sections
INVESCO
>
<
FIDELITY
>
White-labelled infographic by Incisive Works to promote sustainable futures for Fidelity
PGIM
Filmed in our studio, this video has been uplifted with interactive hotspots, including chaptered outlooks, CTA to client website and embedded factsheets.
Guaranteed results
Incisive Media’s first party data will be utilised across the campaign to deliver targeted results.
Incorporating online display, solus/
newsletter emails and paid social promotion as standard, we guarantee engagement at every level.
Articles
Newsletters
Advertising
Paid-social
Analysis
Click icons for details
Use of first party data to laser target your audience set using unique identifiers
Digital display advertising, designed by Incisive Works and delivered programmatically, with your branding
and subject focus in mind
Use of solus and editorial newsletters to support promotional campaign and encourage content engagement
‘Teaser’ editorial articles promoting content on relevant website with full links to digital experience and/or the assets embedded within clients own site
Real-time, transparent reporting – live dashboards for individual content assets to keep track of performance and engagement
Unlocking value for clients
Experience the disruptive power of working with us at scale and allow us to carry the client brand to market visibly, permanently.
One price that includes:
•
•
•
Content asset research, writing and design
All programmatic advertising and marketing
Guaranteed engagement
145,000+
Advert impressions
10,000
Content impressions/views
100 days
of prospect attention
25+
Newsletters
2024 and beyond
Powerful marketing campaigns:
content specialists
Produced by
Research
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Overview
Design example
Deliverables (minimum guarantees)
Overview
Design example
Deliverables (minimum guarantees)
Overview
Design example
Deliverables (minimum guarantees)
Overview
Design example
Deliverables (minimum guarantees)
Overview
Digital example
Video example
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Research
A hero asset based on “sentiment indicators” across a range of asset classes or themes. Research findings lead to more in-depth analysis from your experts.
What is it:
•
•
•
•
•
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Example synopsis:
FIDELITY
<
From disruption to opportunity
>
The cash conundrum
FLAGSTONE
Click images to view projects
Research digital experience views
Ad promoting content
Email newsletter promotion
Paid social campaign
1,200
25,000
6
Unlimited
Overview
Design example
Deliverables (minimum guarantees)
By collating simple sentiment findings across a wide range of areas, we can quickly pivot our analysis to topics as market conditions change. The addition of market commentary through interviews with your experts will give us the weight of content needed to generate client leads.
What it offers:
Exploring adviser and wealth manager sentiment around global equities
What is the role of cash in adviser portfolios?
content
SALES
Get in touch to learn more
Sales Director
Liam Barrett
Head of Financial Content
Hardeep Tawakley
Detailed discussion guide
Qualitative survey research
Quantitative survey build
Results analysis
Interactive digital report
Promotional activity
A bespoke or templated digital experience that can include articles and/or videos.
Promoted to a targeted audience to generate business card 'warm' leads to help grow your business.
All digital experiences include photography of people, interviews and can be designed to align with your own brand guidelines.
Templated digital experiences include FOCUS and SPOTLIGHT.
A fund/product specific content asset that explores three areas: investment philosophy, product performance/
overview, and economic outlook.
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Incisive Engage / Engage Premium
Click image to view a standard Engage page
Click image to view an Engage Premium article
Overview
Examples
Engage Tiers
Incisive Engage /
Engage Premium
Partner Insight articles
Sponsored emails
Native Advert Unit Impressions
Guaranteed minimum engagement
£16,290
3
6
20,000
1,500
Tier 1
£27,290
6
12
40,000
3,000
Tier 2
£36,800
9
18
60,000
4,500
Tier 3
Optional extras
Engage+
Fuel your Engage programme with dynamic articles written by our expert team
£1,995 per article
Engage Premium
Give readers the best visual experience with high-quality graphics
£2,995 per article
Using our unique syndication programme, we take your content and promote it using our database across relevant brands.
In Engage Premium, as well as uploading your content, we can upscale it and make it more readable and engaging by incorporating visual interactive graphics.
Content is published quickly, and marketed using emails and native adverts.
ENGAGE
In Engage Premium, we upscale your content and make it more engaging by incorporating interactive graphics, texts and images. This content is embedded within the relevant editorial title and promoted as an Engage programme.
ENGAGE PREMIUM
In Engage+, Incisive’s team of writers will compose articles for clients who would benefit from a high-quality content generation service.
ENGAGE+